25 Marzo 2015
INJUSA opens the on-line shop in Spain and soon in Europe
INJUSA takes a step forward in its strategy of digital positioning with the creation of their online shop in Spain and Europe.
The objective is put within the reach of the customer the entirety of the product catalog that launches each year and that currently only have access to 50% of products that select their distributors for their collections. In this sense, Luis Berbegal, CEO of INJUSA aims to "the final customer will select product from a wide range of options, designs, and colors that makes up all the sample of INJUSA".
"It was necessary to adapt to the new channels of distribution for sale and open new potential markets, in this case, we have opted for the online channel because it allows us to have a direct contact with the end customer", says Luis Berbegal.
Currently the platform has more than 150 products which will expand progressively with the entry of the new catalogue of 2015 and that as a novelty includes the sale of the new bike INJUSA Elite, manufactured 100% only in Spain and whose drive system is patented by its unique structure in the sector of children's bicycles. In addition, in the shop online you will find an Outlet section with discounts of up to 20%.
Likewise, from the Marketing Department of INJUSA have wanted to highlight as a fundamental value of your website usability: "Is designed so that in three easy steps customer can know the characteristics of a product, buy it and track the order at any time up to its reception".
The online marketing strategy that INJUSA is conducting started at the end of 2013 with the creation of its first social networking profiles and culminates with the creation of its online store, whose distribution is currently carried out in Spain, including Canary and Balearic Islands, although the objective is to upgrade the shipping to 22 European countries, including Italy, Germany, France and United Kingdom.