INJUSA closes an international agreement with the multinational company HASBRO

INJUSA closes an international agreement with HASBRO to manufacture and distribute children's vehicles from Transformers and My Little Pony.

The agreement provides for the manufacture of different products within the category of ride - ons which includes different products of My Little Pony covering the category of 'foot to floor' and 'battery operated', as well as also a develop a quad of Transformers, without ruling out future expand to other products.

The contract includes the distribution of toys in the territories of the North and South of Europe, Middle East and Africa.

In this way, INJUSA goes one step further in its strategy of positioning in the market by closing agreements with companies such as Hasbro, one of the largest manufacturers of toys in the world. In this sense, INJUSA, Luis Berbegal, CEO wanted to highlight that "are convinced of the success of this agreement, taking into account that Trasformers series premiering in 2015 and 2017 new Hasbro takes to cinema film My Little Pony".